Identifying Your Audience

Our first step in creating this strategy is to help you identify your customers. You may already have this information, or we may need to do some research and analyze your industry. Once we know who we are trying to attract, we can create custom marketing pieces focused on what that audience wants. Without this crucial step, you’re firing blindly into the dark hoping to hit something.

A Strategy for every Channel

Once we have your target audience in mind, we will craft marketing strategies for all of the channels you use. Here are some of the different channels we can incorporate into your marketing campaign:

• Google Remarketing
• Social media marketing, including sites such as Facebook, Twitter, Instagram, and Pinterest.
• Marketing emails and newsletters.
• In-store marketing such as signs, banners, and flyers.
• Print media such as newspaper ads, magazine ads, etc.
• Mailers delivered directly to your customers’ and potential customers’ mailboxes.

The final product will be a cohesive marketing campaign that reaches out to as many of your potential customers as possible. All of our marketing campaigns are also created with your budget in mind, so you won’t break the bank implementing any of these strategies.

Evaluation and Adjustment

A good marketing plan needs some fine-tuning. We will work with you to make adjustments to your plan as needed once we have real customer data to work with. As the market and customer trends change, we’ll assist you in reacting to those changes so your marketing continues to drive potential new customers to your website.

After each marketing campaign is completed, you can evaluate it and determine what worked well and what didn’t. This information can be used to fine-tune your audience profile or individual parts of your marketing campaign for future use.

Contact us today to talk to one of our marketing specialists and let's start working together to get your marketing plan in place and take your organization/business to new heights!